from the soul.
new logo
Creative Direction
Brand Identity
Designer
overview
Soultastic’s mission: “to empower businesses and individuals to thrive in the digital ecosystem of the 4th industrial revolution by providing beautiful, soulful, cutting-edge technology solutions that jumpstart growth and innovation.”
The company was seeking a logo that said “digital, technology, from the soul, and a dark palette”
approach
The moon and stars became the guiding light to encompass recognizable circular digital icons, with beauty through a gradient representing breakthrough and innovation. The soul is often illustrated in some form of a light/brightness that exudes an illuminating glow. Through darkness or the unknown and the yet to be discovered, the moon and stars signal direction, knowledge, discovery, and have inspired many of the world’s innovations.
