Go DJ.
rebrand
Creative Direction
Designer
overview
DJ Q DMV sought a modernization of his logo to reflect the growth in his craft and style as a DJ. An identity that displayed exciting, spirited, and lively motion. A mark that would be bolder than its previous version which was subtle.
How could the evolution of the identity in one aesthetic be simultaneously of the past, of the present and of the future? DJ Q DMV wanted the essence of his aesthetic to remain but to appear more confident especially when placed on various applications.
approach
Continuing the motif of a turntable, and a power button from the previous logo, this update provided the element of dynamic movement, energy and vibrancy that DJ Q DMV brings when rockin’ a party.
