Come “Experience” Carnival.
rebrand
Creative Direction
Brand Identity
Designer
overview
LX Experience is a Trinidad Carnival Concierge which provides lodging, transportation, and fete accommodations for arguably the best celebration in the world.
approach
The focus was to capture the spirit of Trinidad and Tobago’s Carnival in a modern graphic that would be legible as an identifiable symbol, and an icon for various digital applications,
To update the former logo, color and energy were also a priority to help project the liveliness of Carnival. Few images capture the essence of Carnival quite like the Masqueraders of Carnival Tuesday. The feathers of the Masqueraders, being a grand, vibrant aesthetic was a perfect muse for the new LX Experience identity.
Take a minute to write an introduction that is short, sweet, and to the point.
